Charles Feltman has written extensively on exploring the importance of trust in business. Feltman argues that trust is essential for building strong relationships with customers, employees, and partners. He provides a framework for building trust, based on four pillars:
- Credibility: Trust is built on credibility, which comes from being honest, transparent, and reliable.
- Competency: Trust is also built on competence, which comes from having the skills and knowledge to do the job well.
- Benevolence: Trust is also built on benevolence, which comes from being caring and having the best interests of others at heart.
- Integrity: Trust is also built on integrity, which comes from being honest and acting in a way that is consistent with your values.
Feltman provides a number of examples of how businesses can build trust, and he also offers advice on how to repair trust that has been broken. He argues that trust is essential for success in business, and he provides a roadmap for building and maintaining trust.
Here are some of the key takeaways from the book:
- Trust is essential for building strong relationships with customers, employees, and partners.
- Trust can be built on four pillars: credibility, competence, benevolence, and integrity.
- Businesses can build trust by being honest, transparent, reliable, caring, and acting in a way that is consistent with their values.
- Trust can be repaired by being honest, transparent, and taking steps to make things right.
Here’s a link to an excellent podcast with Brene Brown discussing these topics : https://brenebrown.com/podcast/trust-building-maintaining-and-restoring-it/